To best enhance the customer experience and our products, a new wardrobe-bed space concept has been deployed, for the first time, in our La Maison Convertible Marseille store.
More contemporary, more colorful and warmer, this space allows the customer to browse the different models while projecting themselves more into a living space.
The scripting of space to better project oneself
This new concept offers a more welcoming and rewarding overall ambiance for our product offering. The layout, including partitions and a more thoughtful product presentation, creates a dynamic and reassuring environment.
Punchy and trendy colors
To revitalize the space, flat terracotta colors (Mediterranean spirit), and sage green (ultra trendy, soothing and natural) were used. This brought character to the space, while avoiding visual aggression.
A "concept" wall that sums up our expertise
On its terracotta background, this space sums up the potential of the wall bed for the customer: space saving , optimal comfort , modularity and a product made in France
This new Shop-in-Shop concept will be rolled out gradually to other La Maison Convertible stores.
Congratulations to the teams who worked on this wonderful project.
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