To celebrate Black Friday 2024, we implemented a comprehensive media campaign to showcase our various brands. For La Maison Convertible and Le Lit, we leveraged the power of various communication channels. Here's a look back at our actions...
Have you seen us?
Advertisements on TV
From November 19th to 28th, we ran TV ads on CNEWS, LCI, and BFMTV. During this period, compared to last year, we saw a 41% increase in website visits—great news!
Posters in the subway
While we're always on the metro during the sales, this year we also bought up available spaces for Black Friday. For over a week, Parisians and residents of the Île-de-France region were able to discover our promotional offer.
The wall-bed is on display for the very first time in the metro
We proudly featured the wall bed in our Black Friday media campaign. 3D visuals were created to showcase this space-saving product.
The Bed also offers its highlights!
Posters on the back of buses
We expanded our street presence with posters placed on the back of buses in the Ile-de-France region, ensuring brand visibility.
Digital posters in the metro
Finally, we complemented our campaign with digital posters in the subway, using dynamic visuals to capture the attention of users in busy spaces. We call these campaigns "DOOH" ( Digital Out-Of-Home ).
Discover the video The Bed used
Boosted digital campaigns
During Black Friday, competition and bidding increases for digital advertising. With this in mind, we have deployed a broad strategy and increased our investments in Google Ads and sponsored social media. 
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